In an independent survey conducted in March 2005 in Pune, it ranked second in preference among undergraduates aspiring to study mass communication.

VISION 
ISC is the instrument of a vision to create a platform of excellence that will help progress the standards in the professions of news, radio/television software, advertising, public relations, and media management.

MISSION 
ISC promotes innovative and independent thinking among our trainees through a forward-looking academic system that provides theoretical, research and practical input.

GOALS 
ISC aims at all-round growth of its trainees through various academic and managerial concepts. Continuous evaluation, de-emphasized examinations, social development projects, fitness activities (gym, yoga, aerobics), and plenty of practical and “real-world” exposure.

PROFESSIONALISM IN ACADEMICS
ISC places paramount emphasis on academic input, infrastructure, industry interface, and applied research. Its trainees learn to think and act independently and analytically in our knowledge-creating environment. Trainees go through the rigour of the profession: the curriculum, the daily schedules, regular interaction with professionals, numerous projects, internships, and above all, adherence to a professional code.

FACULTY 
Our in-house and visiting faculty members are coveted professionals and academicians. They have ongoing industry exposure, helping them to relate back and forth between industry and academia, and also obtain relevant projects and assignments for trainees. Workshops and guest interactions with industry stalwarts would help you with both learning and networking opportunities.

INFRASTRUCTURE 
ISC's resources are easily among the best in Pune. Housed exclusively in a 30,000 sq.ft. building on a picturesque campus on the Pune-Mumbai highway it is among the largest privately owned  communication schools in India.  Audiovisual resources include digital cameras, nonlinear editing suites, a 900 sq.ft. professional studio floor, one of the largest in Pune.